Connecting Rural India . . .
Rural India is not a downgraded version of urban India. It is a different market. Creative marketing is needed to gain access to this untapped market. Our vision, to strengthen the local community & the rural small scaled Industries. There are thousands of rural handloom products and minor industries, still not exposed to the world due to the poor infrastructure and because of that a large section of rural people moving to urban part of Indian. Our goal is to connect the rural India to the world, so they (rural small scaled Industries/communities) can easily reach out to the buyers without any middle man. Not only that, we are trying to create a high skilled resource pool with the local talent in different areas even in the high-tech technology space so the whole community can sustain & develop without any government or public(NGO’s) help. With urban India, the world's largest middle-class population, now deciphered and more or less conquered, it is time to tap into what could be the world's last and the largest untapped markets - 'emerging India'. While urban India was a difficult market to crack, rural India will be nothing short of an enigma.